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CAWI Research
CAWI, or Computer-Assisted Web Interviewing, is a marketing research method conducted via Internet.
Internet research is becoming a reliable method with ever increasing Internet penetration in Poland. Fast execution time and possible support of multimedia materials make CAWI method increasingly popular. Over 30% of the German studies are conducted by this method.
Internet platform Pentagon Web Research Systems has been developing since 2004, and it allows the realization of the most advanced research projects
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About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
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Research fields
Pentagon Research ul. Świdnicka 21/23, 50-066 Wrocław tel. +48 (71) 774 78 40, +48 (71) 774 78 34, fax: +48 (71) 784 45 41