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Product Placement
- Has your audience noticed your product placed in a TV serial/movie?
- What was the reception of your product?
- Did product placement influence the image of your brand?
- How much would you have to pay for traditional advertisement to get similar results to the one received through the use of product placement?
Product placement is becoming an increasingly popular form of brand promotion. In face of declining effectiveness of traditional advertisement, product placement becomes an alternative way of building brand awareness allowing you to reach precisely targeted groups
Responding to changes in the advertising market we have a number of research tools that allow you to plan, optimize, and measure the effectiveness of product placement.
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About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
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Pentagon Research ul. Świdnicka 21/23, 50-066 Wrocław tel. +48 (71) 774 78 40, +48 (71) 774 78 34, fax: +48 (71) 784 45 41