- You are here:
- »
- Main page
- »
- Reports
- »
- Sports sponsorship-stable increase in 2009
Sports sponsorship-stable increase in 2009
Despite the economic crisis, which has caused among other things a large decrease in expenditure on conventional advertisement, the sports sponsoring market has kept its growing tendency. Plus, Orlen, Orange and Lotos maintained the leading positions. These companies have been using Polish sport as an effective platform for brand communication for years. The role of State Treasury Inc., which professionalized their sponsorship activities last year, is constantly rising. The decree of the Minister of the Treasury had some influence on this.
Sports sponsorship-stable increase in 2009- BZ WBK and Compensa gave 1.75 million PLN to charity
- The value of sponsorship in October: 202.6 million PLN
- Plus and Orlen are the brands of September
- Plus first in August
- The value of the first round Polish top league: 4 million PLN
- N Television made the most profit on brand exposure on t-shirts
- Robert Kubica-value decrease
- Sponsorship value in the Polish top league season 2008/2009: 170 million PLN,
- Sponsorship value estimation in April: 112 million PLN
- Robert Kubica-the sponsorship value during the first GP in season 2009
- The value of the first round of the Polish football top league: 1.2 million PLN
- January 2009: Month of Skijumping and Handball
- Sports sponsorship-year 2008
- Beer market
- Sports sponsorship in February: 132 million
- 1 billion PLN-the value of Polish sponsoring in 2007
- Plus GSM and TP SA are leading in Sports sponsorship-November 2007
Our data was used by:
About Us
Pentagon Research specializes in sponsorship effectiveness research in the sports and cultural fields. Moreover, it offers advisory services on sponsorship and product placement. We provide assistance in elaborating optimal decision making procedures on sponsorship by using TV communication effectiveness research, as well as qualitative and quantitative research methods.
Read more »
Research fields
Pentagon Research ul. Świdnicka 21/23, 50-066 Wrocław tel. +48 (71) 774 78 40, +48 (71) 774 78 34, fax: +48 (71) 784 45 41