Sports sponsorship-stable increase in 2009
Despite the economic crisis, which has caused among other things a large decrease in expenditure on conventional advertisement, the sports sponsoring market has kept its growing tendency. Plus, Orlen, Orange and Lotos maintained the leading positions. These companies have been using Polish sport as an effective platform for brand communication for years. The role of State Treasury Inc., which professionalized their sponsorship activities last year, is constantly rising. The decree of the Minister of the Treasury had some influence on this.
Read more»BZ WBK and Compensa gave 1.75 million PLN to charity
Research on sponsors logo exposures during the last two games of the Polish national football team showed that the area donated by Bank Zachodni WBK and TU Compensa for charity organizations was worth 1.75 million PLN. After the famous decision of both sponsors about cessation of identification with Polski Związek Piłki Nożnej (Polish Football Association) the area and time...
Read more»The value of sponsorship in October: 202.6 million PLN
TV research in October showed the presence of 1494 various brands/sponsors and more than 300 thousand of their effective TV exposures, whose total commercial value was estimated at 202.6 million PLN. The recorded exposures applied to 41 sports. The largest number of various sponsors exposed their logos in football, speedway and volleyball. Adidas, Orlen, Nike, Puma and Fiat advertised in the largest number of sports
Read more»Product placement in Tour de Pologne 2009
The TV communication research, which was conducted during the 66th Tour de Pologne, showed that among technical cars the most broadcasted time was gained by FIAT (almost 1.5 hour), next were Skoda and Kia. Every clear car exposure on TV lasting at least 1 second was evaluated. The value of all technical car exposures was estimated at 600 thousand PLN.
Read more»Plus and Orlen are the brands of September
Women's European Volleyball Championship and Eurobasket 2009 dominated sports TV communication related to brand exposures in September. Plus brand was once again in the first position, but worth notice is also PKN Orlen. Orlen's decision of taking part in both sports events led to a great media result. Almost thirteen thousand effective Orlen exposures total in both disciplines and 2.8 thousand exposures of Stop Cafe (also Orlen) resulted in more than 750 minutes of broadcasted time
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